I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful. As a writer or a communicator, developing an understanding of how people process numbers can help you to frame your statistics, […]
You should know, to start with, that I’m a hard-ass about most things when it comes to business writing: • The phrase “I trust this email finds you well” (I
Because they don’t need to be dreadful. Not anymore. I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for
Clue: Being a freelancer isn’t always what we think it’ll be. Most people are good people (who intend to pay). I used to think everyone was out to screw me.
I’ve been freelancing for 15 years this year, and every year from 2005 to 2017 I sent out word of an annual rate increase in my year-end Thank You card.
Here’s a recent request for business advice from a former student named Clare; my answer follows: Question: #HiTiffany. I’ve been asked to speak at an event – something I’ve always
Punctuation question: Achilles’ or Achilles’s? Jacques’s question: Please help me with a punctuation question. I keep seeing Achilles’ Heel on the web. I’m convinced it must be Achilles’s heel because
Here’s a writing tip: Your sales emails don’t have to be lengthy. Yes, you may have heard that longer is better, but that’s only when people aren’t your priority and
I’ve got a language question. I have a language question, Tiffany. In short, I would appreciate it if you could settle a dispute I am having with my colleagues, over
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
Hear Tiffany's story
Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
Learn from Tiffany
Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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