I’m Tiffany Markman. I’m a communication expert, brand voice consultant and high-trust partner to mid-sized B2B companies who want big-agency thinking and need senior-level writing.
I’m a really good writer*. But that’s not why you should work with me.
You should work with me because I can elevate how your company writes, thinks, speaks and converts. I can help you to avoid the costs of bad communication: lost deals, diluted culture, invisible brand. And I can build brand positioning, web copy, marketing material, digital content and social media messaging that mean business.
I don’t just ‘fix’ writing; I help you own your voice like a grown-up brand.
* Some even say I’m the best copywriter in the world. But, if you go by award wins in 2020, 2021, 2022, 2023, 2024 and 2025, I may just be the best copywriter in Africa.
I offer copywriting services for different platforms, people and purposes, as a consultant or as part of your team.
You can’t throw words onto a screen (or get AI to hallucinate some for you) and expect your website to deliver. Web copy needs strategy, structure, personality, an understanding of user behaviour, SEO… and style!
Emailers, sales letters, banner ads, conversion copy for paid campaigns – each of these types of digital media has its own parameters, requirements and idiosyncrasies. And best practice is constantly evolving.
Never write marketing collateral yourself – or get your cousin’s clever daughter to write it for you. You’re too close and your cousin’s daughter has no idea what your prospects need to consider you credible.
Here’s the thing: It’s harder to create a powerful 30-second radio commercial than a brilliant 900-word thought leadership article. And corporate videos live or die based on the script. So please don’t skimp.
I help you to think about, plan and structure content and messages for clarity, consistency and conversion.
I’ll fit your brand’s messages onto a page of info nuggets that are perfectly sized for the human brain. These include customer segments, functional and emotional messages, purpose, promise, positioning, proposition and proof points.
Defining a brand’s voice is critical to managing how it is presented and perceived. My process delivers a set of guidelines to direct, define and sense-check how your brand sounds when it writes and speaks.
A brand narrative is a compact story that serves as the starting point for all of your marketing and communications. It underpins every other application of brand, from messaging strategy to customer service.
Working backwards from your business objectives and marketing goals, I help you to create large or small plans for conceptualising, delivering and sharing useful, usable content with your target audiences.
I offer writing training that teaches the techniques, tools and tactics behind better business writing.
Available as a talk, seminar, workshop or programme, this business writing training course covers the latest rules of email writing, so you can use the right wording, formality, phrasing, structure, tact, diplomacy, subject lines, greetings and sign-offs.
Available as a talk, seminar, workshop or programme, this social media training demonstrates how to spend the least amount of time, effort and energy on social media platforms, while deriving the most benefits.
Available as a seminar, workshop or programme, this website copywriting training course unpacks modern search, equipping you with the best practices to harness the great power of website marketing and search engine optimisation (SEO).
Tiffany Markman writes about businesses, teaches writing to the teams inside businesses, speaks at business events, and consults to businesses on their communication, content, messaging and brand voice.
– Real Leaders
– Women’s Business Club
– The Academy of Copy Creators
– MEA Excellence Awards
– ContentBot AI
– Corporate Livewire Prestige Awards
As a rule, you probably shouldn’t trust free advice. Except for this.
How much useful info can email signatures carry, before they become furniture? In 2012, I wrote an article about email signatures. At the time, the dilemmas seemed pressing. To keep it small or make it
Your reader has an overflowing inbox, back to back meetings, 14 browser tabs open and a WhatsApp group on fire. Clear writing in your business emails gives that person momentum. Clunky writing gives them admin
This set of short stories is about three Peters and a lesson in creativity. Spoiler: All three Peters were perfect strangers to me until May 2026. Peter #1 and creativity Peter #1 (Peter J) took
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
© 2026 Tiffany Markman. All rights reserved. | Crafted by Media Rocket
