I’m an expert consultant for clients who need content strategy or writing planning, around the world and closer to home in Sandton, South Africa. We might focus on specific items, like newsletters, blog posts and thought leadership, or work across the board, from internal comms to social media.
My consulting service usually begins with brand voice, message map and brand narrative.
Defining a brand’s voice is critical to managing how it is presented and perceived. My process delivers a set of guidelines to direct, define and sense-check how your brand sounds when it writes and speaks.
I’ll fit your brand’s messages onto a page of info nuggets that are perfectly sized for the human brain. These include customer segments, functional and emotional messages, purpose, promise, positioning, proposition and proof points.
A brand narrative is a compact story that serves as the starting point for all of your marketing and communications. It underpins every other application of brand, from messaging strategy to customer service.
As far as I know, no else in the industry currently does this. So if you feel that your brand could be working harder for your business, let’s chat.
As a rule, you probably shouldn’t trust free advice. Except for this.
Generational labels have annoyed me for years. In fact, every time I see South Africans casually sorted into “Boomers”, “Millennials” or “Gen Z”, I get the ick. We treat these categories as if they describe
If your audience is doom-scrolling, is your content marketing helping or hindering? And if your audience is saturated with existential dread, how can you deliver something steadying? At the moment, the news feels like a
If your marketing feels worse lately, the fix is likely to be better briefing, which requires better thinking from you. The prevailing complaint goes like this: “AI is flooding the market with bland, samey content.”
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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