I’m an expert consultant for clients who need content strategy or writing planning, around the world and closer to home in Sandton, South Africa. We might focus on specific items, like newsletters, blog posts and thought leadership, or work across the board, from internal comms to social media.
My consulting service usually begins with brand voice, message map and brand narrative.
Defining a brand’s voice is critical to managing how it is presented and perceived. My process delivers a set of guidelines to direct, define and sense-check how your brand sounds when it writes and speaks.
I’ll fit your brand’s messages onto a page of info nuggets that are perfectly sized for the human brain. These include customer segments, functional and emotional messages, purpose, promise, positioning, proposition and proof points.
A brand narrative is a compact story that serves as the starting point for all of your marketing and communications. It underpins every other application of brand, from messaging strategy to customer service.
As far as I know, no else in the industry currently does this. So if you feel that your brand could be working harder for your business, let’s chat.
As a rule, you probably shouldn’t trust free advice. Except for this.
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form
For clients, customers, intermediaries, colleagues and other contacts who may wonder how I work with AI… My AI policy for client writing I specialise in writing copy, content and communication that is original. I’m
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
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