Your reader has an overflowing inbox, back to back meetings, 14 browser tabs open and a WhatsApp group on fire. Clear writing in your business emails gives that person momentum. Clunky writing gives them admin and also feels like homework. No-one likes homework.

Tiffany Markman’s business email philosophy is simple: write to express, not to impress. Short words beat long ones. Familiar beats impressive. Use, not utilise. Help, not facilitate. Before, not prior to.

The question to ask before you send

Can a tired, distracted human being understand your business emails in one quick read? If the answer is yes, send ’em. And let everyone get on with their lives.

Liked this? Good. Now stop lurking and browse my training options. Consider booking me to speak. Or let’s chat about a consult or better business emails.