Got juniors on your team who lack specific writing skills? Got seniors who need best practice? Managing a mix of new and long-term staff members, with different levels of ability and confidence? It might be time, once and for all, to define what “good writing” looks like.
Available as a short seminar, half-day workshop or full programme, this business writing training course will teach you how to write emails and business documents that are clear, credible and persuasive. Learn how to structure your messages, avoid common bad habits, and use tact and diplomacy to get results. Practise crafting subject lines, openers and closers that drive action and build a reliable process for editing and quality control.
Available as a keynote talk, short seminar, half-day workshop or full programme, this AI writing course will teach you how to craft smart prompts, avoid common pitfalls and spot the difference between machine-generated filler and human-quality writing. You’ll explore risks around bias, IP and compliance, learn practical techniques for iteration and idea generation, and discover how to blend AI efficiency with your own style and brand voice.
There are 6 training courses in addition to these.
As a rule, you probably shouldn’t trust free advice. Except for this.
When it comes to tactful writing in business, two small words can cause an impressive amount of trouble. You’ve read the title of this article, so you’ve probably guessed… They’re “No” and “Sorry”. “No” can
How much useful info can email signatures carry, before they become furniture? In 2012, I wrote an article about email signatures. At the time, the dilemmas seemed pressing. To keep it small or make it
Your reader has an overflowing inbox, back to back meetings, 14 browser tabs open and a WhatsApp group on fire. Clear writing in your business emails gives that person momentum. Clunky writing gives them admin
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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