Got juniors on your team who lack specific writing skills? Got seniors who need best practice? Managing a mix of new and long-term staff members, with different levels of ability and confidence? It might be time, once and for all, to define what “good writing” looks like.
Available as a talk, seminar, workshop or programme, this business writing training course covers the latest rules of email writing, so you can use the right wording, formality, phrasing, structure, tact, diplomacy, subject lines, greetings and sign-offs.
Available as a talk, seminar, workshop or programme, this social media training demonstrates how to spend the least amount of time, effort and energy on social media platforms, while deriving the most benefits.
Available as a seminar, workshop or programme, this website copywriting training course unpacks modern search, equipping you with the best practices to harness the great power of website marketing and search engine optimisation (SEO).
There are 12 training courses in addition to these.
As a rule, you probably shouldn’t trust free advice. Except for this.
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form
For clients, customers, intermediaries, colleagues and other contacts who may wonder how I work with AI… My AI policy for client writing I specialise in writing copy, content and communication that is original. I’m
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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