Got juniors on your team who lack specific writing skills? Got seniors who need best practice? Managing a mix of new and long-term staff members, with different levels of ability and confidence? It might be time, once and for all, to define what “good writing” looks like.
Available as a short seminar, half-day workshop or full programme, this business writing training course will teach you how to write emails and business documents that are clear, credible and persuasive. Learn how to structure your messages, avoid common bad habits, and use tact and diplomacy to get results. Practise crafting subject lines, openers and closers that drive action and build a reliable process for editing and quality control.
Available as a keynote talk, short seminar, half-day workshop or full programme, this AI writing course will teach you how to craft smart prompts, avoid common pitfalls and spot the difference between machine-generated filler and human-quality writing. You’ll explore risks around bias, IP and compliance, learn practical techniques for iteration and idea generation, and discover how to blend AI efficiency with your own style and brand voice.
There are 6 training courses in addition to these.
As a rule, you probably shouldn’t trust free advice. Except for this.
I spend 10 hours a day writing and after years of not really knowing how I kept sticky content ideas coming, I reverse-engineered a process that I called the “Micro-Targeting Methodology”. Here’s how it works.
I shared something silly in a LinkedIn post. It was a throwaway nugget, inspired by something a UK radio writer said in passing at a copywriters’ convention. And I didn’t give it a moment’s thought
The first of the grammar rules: Grammar isn’t about rules. When I was 12, I got into trouble for correcting a teacher’s grammar. She wrote “Your late” on the whiteboard, and I, a little nerd
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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