After almost 20 years as an expert freelance copywriter, writing skills trainer and international speaker, I have wide-ranging expertise, diverse experience working for local and global clients and an excellent industry reputation.
I even offer a comprehensive online course on how to become a happier, richer freelancer.
Deep down, I’m a voracious teacher. My greatest joy is equipping someone to do something they couldn’t do – or didn’t feel confident about. This might be as small as writing a brilliant email subject line or as large as diving into self-employment.
But when I’m able to help mid-sized B2B companies (my professional sweet spot) to find and use their voice, that’s where the magic is. Their people start to write better, their copy, content and communication begin to work harder for them, and their sales efforts convert. It’s win-win-win.
Teaching begins with sharing information; with making worthwhile data accessible. Perhaps that’s why a FREE ADVICE section is built into this website. Just scroll down.
As a rule, you probably shouldn’t trust free advice. Except for this.
When it comes to tactful writing in business, two small words can cause an impressive amount of trouble. You’ve read the title of this article, so you’ve probably guessed… They’re “No” and “Sorry”. “No” can
How much useful info can email signatures carry, before they become furniture? In 2012, I wrote an article about email signatures. At the time, the dilemmas seemed pressing. To keep it small or make it
Your reader has an overflowing inbox, back to back meetings, 14 browser tabs open and a WhatsApp group on fire. Clear writing in your business emails gives that person momentum. Clunky writing gives them admin
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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