After almost 20 years as an expert freelance copywriter, writing skills trainer and international speaker, I have wide-ranging expertise, diverse experience working for local and global clients and an excellent industry reputation.
I even offer a comprehensive online course on how to become a happier, richer freelancer.
Deep down, I’m a voracious teacher. My greatest joy is equipping someone to do something they couldn’t do – or didn’t feel confident about. This might be as small as writing a brilliant email subject line or as large as diving into self-employment.
Teaching begins with sharing information; with making worthwhile data accessible. Perhaps that’s why a FREE ADVICE section is built into this website. Just scroll down.
As a rule, you probably shouldn’t trust free advice. Except for this.
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form
For clients, customers, intermediaries, colleagues and other contacts who may wonder how I work with AI… My AI policy for client writing I specialise in writing copy, content and communication that is original. I’m
If you’re working with a copywriter for the first time, or after a while, here is a set of basic FAQs to equip, inform and empower you. Why do copywriters charge such a wide
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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