Social media platforms: 2 easy fishing tips
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more
After almost 20 years as an expert freelance copywriter, writing skills trainer and international speaker, I have wide-ranging expertise, diverse experience working for local and global clients and an excellent industry reputation.
I even offer a comprehensive online course on how to become a happier, richer freelancer.
Deep down, I’m a voracious teacher. My greatest joy is equipping someone to do something they couldn’t do – or didn’t feel confident about. This might be as small as writing a brilliant email subject line or as large as diving into self-employment.
Teaching begins with sharing information; with making worthwhile data accessible. Perhaps that’s why a FREE ADVICE section is built into this website. Just scroll down.
As a rule, you probably shouldn’t trust free advice. Except for this.
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form
Updated: 27 Feb 2025 For clients, customers, intermediaries and colleagues who wonder whether and how I work with AI models, here is my AI policy. Comments, questions and, of course, ‘borrowing’ for your own purposes?
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
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Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
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