It’ll come as no surprise to you, I imagine, that the word “free” in an email subject line doesn’t convert all that well. I mean, yecch, right? Cheesy lures are gross. But I briefly lost my eyebrows in my hairline when the same data (from Mailchimp, which knows this stuff*) suggested that the word “freebie” […]
I don’t believe in Women’s Day. But that’s an article for another time. What I do believe in, however, is that women (men too, but now I’m talking about women)
As service professionals, we’re programmed to say “Yes” to pretty much everything. This isn’t a bad thing when we’re first starting out and it behooves* us to be accommodating. But
Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t. Take Dr Seuss. Challenged by his publisher to limit the
You know you’re a small business owner when… Losing an unsaved (or insufficiently saved) document can rapidly ready you for a nice padded cell in a home for the criminally
If you’re a freelancer, should you chase up your ‘cold call’ emails to client leads? Here I mean your emails of enquiry, letters of introduction, or what many US freelance
Habit #1: Create job bags Want to be a highly effective freelancer? Of course you do. Step 1: You’ve had a client meeting. They’ve given you digital content to read,
This is a story with a moral. Call it an idiom; a Tiffany’s Fable. Whatever. (Clue: It’s about breaking one of my own stringent rules for freelance writers, and really
Let me kick off by saying: I’m a little bit of all of the below. But, if I have to choose three, I’d say a combo of maven, misfit and
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
Hear Tiffany's story
Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
Learn from Tiffany
Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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