Confession: Around five years ago, I did not write optimal SEO website copy. It was crap. My professional life was largely dominated by creating web copy that I really, really disliked, but that got the job done really, really well. It was peppered with synonyms, keywords, and cautious-but-very-deliberate repetition. It wasn’t link-bait, but it wasn’t […]
Language lessons from The Donald. Sort of. Language lessons? From Donald Trump? Yup. The uninvited guest at the 2016 election has taken everything we thought we knew about running in
Here’s some info on better blog posts that may, effectively, take food from my five-year-old’s mouth. No, I’m not kidding. What follows could actually lessen the work I get, by
So, why use simple words? Yesterday I interviewed a very long-winded source for a white paper I’m writing on Disruptive Digital Technologies. And I realised something interesting about the words
Copywriting? So much more than writing. Contrary to what you might believe, not even half of the copywriting job is the actual writing. If I were forced to apply a
As I began to page through this book, I kept having to stop and verbalise out loud how much I wish we’d had a copy when I started to experience
There’s a lot of contention in the mommy community. Breast-feeders vs bottle-feeders. C-sectioners vs natural-birthers. But perhaps the biggest chasm, and the one we tend to get tense about, is:
About 5 years ago I took my daughter to a park. She was unusually clean (it was 3pm on a Sunday), beautifully dressed and without her dummy. So it was
I almost said No. Write an article on ‘how to keep romance alive with kids around’? Me? Oy. I asked my husband (vaguely hoping he’d agree to write the article),
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
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Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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