The photo that spurred it For the purposes of this post, I’m going to assume you’ve seen Marie Claire’s ‘Naked’ issue. If you haven’t, click here. Seriously. Go and look. Then, come back. The specific picture I’m concerned with is the one titled ‘MOTHER & CHILD’. It’s a lovely image, featuring beautiful Lee-Ann Liebenberg and […]
If we’re being honest… I’m an imperfect mom. How do I know this? Well, I’ve never: Given sweets and a self-effacing note to fellow plane travellers in case my kid
Stan Carey, on his superlative Sentence First blog, addresses this issue. I can’t improve on what he’s said and how he’s said it, so here’s a taste – followed by
Simon Sinek (famous for ‘What’s your Why?’): easily one of the world’s best presenters Fact: The world needs you to be a better presenter. Forget waterboarding. The quickest, most
This article was originally presented as a talk for The Southern African Freelancers’ Association (SAFREA) in early November 2012. When times are tough, Rands are few – so it can
Whew. This is a fraught issue, jam-packed with dilemmas. To keep it small or make it beeg? To brand the guts out of it or opt for plain text humility?
You’d think the relationship between freelancers and social media would be all hearts, flowers and expensive choccies. But it isn’t. It’s often love-hate, sometimes like-fear and sometimes hate-hate. So, which
But I can’t so I’ll tell you… Here goes: This is what the inside of my head looks like. 1. Quote numbers and invoice numbers are provided by me not
‘What’re you doing?’ I ask. ‘Reading,’ he answers. But, is he? He has his iPad in his hands and, if I know him, his ‘reading’ is a combo of exploring
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
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Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
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Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
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Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
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In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
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How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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