Who said filing had to be boring? 1. I am typing this very article from a chair at the hairdresser, where there’s free wifi, coffee, and the odd scalp massage. 2. I don’t have to be nice to people when I don’t bloody feel like it, just because they’re there. 3. When I wear the […]
Work from home. Coffee still on tap. 1. Most people are inherently nice. Trustworthy. Sensible. And intelligent. A very small percentage of the client population is made up of
So you want to start a freelance business. Or, you’ve started one, and you want to formalise or clarify your offering in your mind (or for the bank). It’s time
I say ‘reality TV’. You think of several good-looking people eating earthworms for money, a family of motorbike manufacturers fighting with each other, a chubby guy baking multi-storey cakes, or
Yikes. It’s back. We thought we’d got off reasonably scot-free, but the ‘second’ recession (the one they’re calling the ‘double-dip’) is here. And it’s being used as an excuse, far
Dean Rieck, author of the brilliant ProCopyTips newsletter, today featured my ‘Dear Client‘ piece. I am stoked beyond words. And I think my article is pretty funny. So if you
…happened to me lately. (Aside from having a baby.) Here they are: 1. I’ve been asked (and have accepted and am excited about) being one of the judges of the
This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional
Q: Is this right? The apostrophe on the acronym looks funny. But I don’t know how else to punctuate it… ‘Our company helps SMME’s to develop into fully independent companies.’
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
Watch a quick Video
How much of copywriting is the actual writing? (None of it, for the most part.)
Watch a quick Video
What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
Get a Breakdown
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