Q: Should all job titles be capitalised? What is the industry norm? A: I love this question! As a rule, job titles are not capitalised when they come after the person’s name. Like this: ‘John Smith was appointed director of the Industrial Business Unit in 2001. Prior to this, he was general manager of a mine in […]
Q: Is it draftsperson or draughtsperson? Drafting or draughting? Draftsman or draughtsman? A: As far as I know, or can tell from the experts I consulted on this, ‘draughting’ is
Q: When working on documents I currently use two spaces after a full stop and one after a comma – is this incorrect or is it acceptable? A: Current global
Because I specialise in sales copywriting, and not sales, I don’t usually include sales articles on this blog. But…I sell myself. So I agree with what Jacques de Villiers proposes
I’m sure you’ll agree that some of the things people do via e-mail makes them look deeply stupid. And I’m sure you’ll nod your head sagely when I say that
There’ve been two biggies lately: the Social Media and PR Summit in October 2010 and the Heavy Chefs Johannesburg session in November 2010. My content for both was pretty similar:
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re
So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More
Note: The below list is ‘expenditure incurred in the production of income’. It is not exhaustive. Add to it. Overhead expenses Accounting fees Advertising Bank charges Books (research-related) Casual wages
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
Watch a quick Video
How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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