Simon Sinek (famous for ‘What’s your Why?’): easily one of the world’s best presenters
Fact: The world needs you to be a better presenter.
Forget waterboarding. The quickest, most reliable way to bring an enemy to his knees is by subjecting him to a conference worth of boring, waffly, visually excruciating presentations by poor presenters.
I recently attended two whole days of presentations by eight unusually awful speakers and two unusually brilliant ones, and the former had me grinding my teeth into stumps.
Life’s too short to take time off work to be bored stiff. So, why would you torture the people you do like; i.e. your contacts, clients, colleagues, sales prospects and sales suspects?
12 tips for better presenting
Note: None of these is rocket science but all of them will make you a better presenter. I promise.
- Customise the whole presentation – not the first slide only – for each event.
- Just because you like a picture doesn’t mean it’s the best choice for making your point. And don’t rely on an idiom to make an image relevant; i.e. a photograph of shoes for ‘One size fits all.’
- Get someone to proof-read your slides. If you’re not a hot editor, you can find someone who is. Typos and missing capitalisation make you look silly.
- If you’re going to refer to numbers and statistics while speaking, put them on a slide. Otherwise they fade into thin air.
- Find out what tech to expect: lapel mike, stationery mike, podium, clicker – or none of the above. Don’t be surprised by what’s there on the day.
- Avoid self-promotion once the MC introduces you. The audience doesn’t care about your personal philanthropy, unless it relates directly to your message.
- If you need cue cards to support your memory, you probably don’t know your material well enough. Rehearse, rehearse, rehearse.
- Get to the point. And if you have a lot to say, say it concisely. Your audience tunes out every ten minutes or so. Also, when you say ‘Um’, it can be jarring for listeners, who take this as a (mistaken) cue to doze.
- Give the audience a hand-out. Or tell them that you’ll provide the presentation in PDF format afterwards, so that they don’t have to make pages of notes.
- If you tend to talk off-the-cuff, which I applaud, think before you speak. Don’t say, for example, that ‘Judaism and Islam are basically the same thing…’ (This is a real-world example, by the way.)
- A basic one: Don’t stand between the projector and the screen. If the light is on your body, rather than behind you, you’re blocking your own slides.
- Never, ever go over your time limit. Rather finish more quickly, and leave extra time for Q ‘n A.
If you need layout help for PowerPoint, such help is available. If you need content help, it’s out there. Above all, be a better presenter and don’t be boring. Your audience deserves more.
* Originally published on themediaonline.co.za