I shared something silly in a LinkedIn post. It was a throwaway nugget, inspired by something a UK radio writer said in passing at a copywriters’ convention. And I didn’t give it a moment’s thought after hitting ‘Publish’…until it went more viral than anything I’ve written in 20 years. Want to see the post? Course […]
The first of the grammar rules: Grammar isn’t about rules. When I was 12, I got into trouble for correcting a teacher’s grammar. She wrote “Your late” on the whiteboard,
Sharp-Flow Test Results You’ve completed the Sharp-Flow Test to see how strong your business writing skills are across five dimensions: Sharpness Flow Voice Finish and Impact. Well done! You’ve
Here are 12 slogan writing tips that are intended to make the process a little less painful for you. Remember: slogans may be small but they’re sneaky. They’re tricky to
When it comes to bolstering your social media presence, I suggest learning the lesson of someone we’ll call Daniel. Because his name is Daniel. He’s my husband and he hates
You have completed my Voice Check test to find out how close your company or brand is to a distinctive and recognisable brand voice. Well done! You’ve also received (please
Social media content generation? A pain in the ****, for many people. But it is possible to expend minimal time and attention on your social media content, while still benefitting
Without a very basic social media strategy – ideally, one that extends to an actual schedule – you’re just “spraying and praying”. Not ideal. Here’s a confession you probably weren’t
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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