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Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I do believe in a relentlessly other-centric focus when writing for content marketing. Here’s why: When you write to your prospects in their own best interests, you find […]
I review books. Although I don’t identify as a full-time book reviewer, I do read a lot. Like, a lot, a lot. And when I start making notes on the
Let’s pretend you’re standing in a bar. It’s buzzing. You look your absolute best. You flick your eyes across the room, over the sea of heads, and they crash into
A few years ago, if I’d used this article to advise you of the ideal tone for content marketing, I’d have said: produce writing that’s clever, compelling and clear. I’d
Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In Become a Better Writer: How to
You’re standing in a bar. A saloon-style place. It’s dark. With oak panelling. And sticky counters (you know because you’re resting an elbow on one). The bartender has a grizzled
Is swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication? I was all ready to lap up the
My husband is not a morning person. By contrast, my eyes open at 6am – Monday to Sunday – and for several hours I’m like a nagapie (bush baby): wide
I have four mission statements to share with you. Two come from real organisations and two I made up in the shower. Can you guess which are which1? Our mission
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
Watch a quick Video
How much of copywriting is the actual writing? (None of it, for the most part.)
Watch a quick Video
What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
Get a Breakdown
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