You have completed my Voice Check test to find out how close your company or brand is to a distinctive and recognisable brand voice. Well done!

You’ve also received (please check your inbox if not, including your sp*m folder) an email to tell you which of the 5 Voice Check bands your brand fits into.

Here’s where you’ll find more detail into the current status of your brand and, perhaps more importantly, where its voice may have room to grow.

Your brand voice is…

MAGNETIC

Your brand voice isn’t just working. It’s working for you. It’s fully embedded and recognisably yours, even via AI.

Your brand voice is distinctive, consistent and confidently expressed across channels, including AI-generated content. Internal teams can understand and apply the brand voice intuitively.

However, the challenge is maintaining this excellence as your brand grows, scales and evolves. Without regular calibration, even the most magnetic voice will drift.

So, let’s future-proof your brand voice with a refinement masterclass and/or advanced AI prompting templates for your team, to ensure consistency doesn’t become complacency.

DISTINCTIVE

You have a clear and consistent brand voice. It just needs a megaphone.

Your brand has a strong sense of self. Teams are applying brand voice with reasonable consistency and it is becoming a recognisable asset over time.

However, there are likely to be silos or inconsistencies between teams, platforms or content types. Your next frontier is systematising brand voice governance and enabling AI-powered tools to reflect your style.

Book an advanced Brand Voice Audit to sharpen, stress-test and embed your brand voice across internal training, templates and tools – including AI usage.

EMERGING

Your brand voice is coming through, but it needs vocal training. It’s defined and partially used, but not yet recognisable or distinctive.

You’ve taken important steps: documenting your voice, briefing key teams and perhaps creating early brand voice guidelines. There’s evidence of definite intent.

But, right now, your brand voice isn’t memorable or ownable. Internal adoption is patchy. The foundations are there, but they need structure, reinforcement and more widespread rollout.

So let’s work together to move your brand voice from ‘notional’ to ‘noticeable’, with a high-level Brand Voice Audit and a centralised report that your people will actually use.

MUDDLED

You have a brand voice. But it’s mumbling. While it exists in parts, it lacks clarity, coherence and consistent usage.

Yes, some elements are in place – a tone sheet here, a brand value there. There may even be individual champions who “get it”.

But, on the whole, your brand voice lacks clarity and cohesion. Different channels sound like different companies. Messaging is inconsistent – even generic in places – and confidence is low when it comes to using brand voice.

You need a Brand Voice Reboot – starting with a comparative review, moving into the development of a tailored brand voice framework, and ending with a single manual that aligns everything for everyone.

MUTED

Your brand voice isn’t just quiet. It’s gone missing. It’s absent, invisible or ignored. This means your messaging runs the risk of being generic or forgettable.

It’s not your fault, though. Your brand may be new, focused on other (operational) things, or simply not on top of all the marketing stuff just yet. That’s cool. There’s power in a fresh start.

Be aware that, while your content is safe, it may also be confused, which makes it easier for your target audiences to ignore. And if you’re using AI tools, they’re adding to the problem.

Start with my Brand Voice Development Process: a fully guided journey from silence to substance – and we’ll build you a bespoke brand voice, complete with internal assets and employee education.

Want to go deeper?

Book a call with me. In a 30-min Brand Voice Clarity Call, we’ll unpack your results and explore how to make your voice more defined and more commercially powerful.

Remember: A great product or service gets you in the game. A great brand voice gets you remembered. Let’s make sure yours is doing the heavy lifting for you.