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I’m not famous enough for a Wired Autocomplete Interview or even a casual AMA (Ask Me Anything), but I do get a lot of the same questions on social media, via email and when I give public talks. Here are answers to some of the most frequent questions… and a few random ones I’ve enjoyed […]
“Click here”— the two most common words on the internet, second only to “Buy now”. Here’s the problem, though: Online consumers have evolved. Our audiences are more jaded, more distracted,
Want to be a better speaker? If you do, read on please. A weird thing has started happening to me. I might be at an art fair, or walking my
During a recent trip to the US, which I thought was the land of milky, honeyed, significantly above-par creative excellence, I realised something unexpected. We, the communicators and marketers of
Ever wondered how you can boost your own creative output? (I have.) Keen to know why you should capture even your shittiest ideas? (Yep!) Want confirmation of how (and why!)
I sat on the floor. The carpet-free, rug-free, furniture-free floor of my recently renovated home office. It was 9 degrees in Johannesburg, so the cold was coming right through the
This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the singular they is the
Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I do believe
I review books. Although I don’t identify as a full-time book reviewer, I do read a lot. Like, a lot, a lot. And when I start making notes on the
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
Watch a quick Video
How much of copywriting is the actual writing? (None of it, for the most part.)
Watch a quick Video
What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
Get a Breakdown
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