The photo that spurred it For the purposes of this post, I’m going to assume you’ve seen Marie Claire’s ‘Naked’ issue. If you haven’t, click here. Seriously. Go and look. Then, come back. The specific picture I’m concerned with is the one titled ‘MOTHER & CHILD’. It’s a lovely image, featuring beautiful Lee-Ann Liebenberg and […]
If we’re being honest… I’m an imperfect mom. How do I know this? Well, I’ve never: Given sweets and a self-effacing note to fellow plane travellers in case my kid
Stan Carey, on his superlative Sentence First blog, addresses this issue. I can’t improve on what he’s said and how he’s said it, so here’s a taste – followed by
Simon Sinek (famous for ‘What’s your Why?’): easily one of the world’s best presenters Fact: The world needs you to be a better presenter. Forget waterboarding. The quickest, most
This article was originally presented as a talk for The Southern African Freelancers’ Association (SAFREA) in early November 2012. When times are tough, Rands are few – so it can
Whew. This is a fraught issue, jam-packed with dilemmas. To keep it small or make it beeg? To brand the guts out of it or opt for plain text humility?
You’d think the relationship between freelancers and social media would be all hearts, flowers and expensive choccies. But it isn’t. It’s often love-hate, sometimes like-fear and sometimes hate-hate. So, which
But I can’t so I’ll tell you… Here goes: This is what the inside of my head looks like. 1. Quote numbers and invoice numbers are provided by me not
‘What’re you doing?’ I ask. ‘Reading,’ he answers. But, is he? He has his iPad in his hands and, if I know him, his ‘reading’ is a combo of exploring
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
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Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
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When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
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Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
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What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
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Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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