Who said filing had to be boring? 1. I am typing this very article from a chair at the hairdresser, where there’s free wifi, coffee, and the odd scalp massage. 2. I don’t have to be nice to people when I don’t bloody feel like it, just because they’re there. 3. When I wear the […]
Work from home. Coffee still on tap. 1. Most people are inherently nice. Trustworthy. Sensible. And intelligent. A very small percentage of the client population is made up of
So you want to start a freelance business. Or, you’ve started one, and you want to formalise or clarify your offering in your mind (or for the bank). It’s time
I say ‘reality TV’. You think of several good-looking people eating earthworms for money, a family of motorbike manufacturers fighting with each other, a chubby guy baking multi-storey cakes, or
Yikes. It’s back. We thought we’d got off reasonably scot-free, but the ‘second’ recession (the one they’re calling the ‘double-dip’) is here. And it’s being used as an excuse, far
Dean Rieck, author of the brilliant ProCopyTips newsletter, today featured my ‘Dear Client‘ piece. I am stoked beyond words. And I think my article is pretty funny. So if you
…happened to me lately. (Aside from having a baby.) Here they are: 1. I’ve been asked (and have accepted and am excited about) being one of the judges of the
This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional
Q: Is this right? The apostrophe on the acronym looks funny. But I don’t know how else to punctuate it… ‘Our company helps SMME’s to develop into fully independent companies.’
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
Hear Tiffany's story
Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
Learn from Tiffany
Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
Read Tiff's take
© 2026 Tiffany Markman. All rights reserved. | Crafted by Media Rocket