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During a recent trip to the US, which I thought was the land of milky, honeyed, significantly above-par creative excellence, I realised something unexpected. We, the communicators and marketers of Africa, have been lulled into decades and decades of admiration for a loud showy fella with a strong American twang and a large and enthusiastic […]

Ever wondered how you can boost your own creative output? (I have.) Keen to know why you should capture even your shittiest ideas? (Yep!) Want confirmation of how (and why!)

I sat on the floor. The carpet-free, rug-free, furniture-free floor of my recently renovated home office. It was 9 degrees in Johannesburg, so the cold was coming right through the

This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the singular they is the

Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I do believe

I review books. Although I don’t identify as a full-time book reviewer, I do read a lot. Like, a lot, a lot. And when I start making notes on the

Let’s pretend you’re standing in a bar. It’s buzzing. You look your absolute best. You flick your eyes across the room, over the sea of heads, and they crash into

A few years ago, if I’d used this article to advise you of the ideal tone for content marketing, I’d have said: produce writing that’s clever, compelling and clear. I’d

Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In Become a Better Writer: How to

Download Free Handout

Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.

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got 'impostor syndrome'?

Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...

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What's Organic SEO?

Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.

Read about organic SEO

Best. Freebie. Ever.

Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.

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A career In Business Writing

Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)

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A Podcast With Tiffany

Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.

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Copyright vs CopyWrite

In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.

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What Copywriters Do

How much of copywriting is the actual writing? (None of it, for the most part.)

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The Levels of Editing

What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.

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You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.