On this blog you’ll also find occasional book, theatre and film reviews; columns I’ve written for various publications and websites; and the odd rant. Enjoy.
Here I write about copywriting, language, communication, and areas of interest relating to my industry, like design, digital, and running a freelance copywriting business.
How to stand out in a world of crappy online presenters I once made myself a coffee, responded to an email, and brushed my daughter’s hair, all while ‘watching’ an...Read More
Freelance client management: Personas of the 6 clients who chronically pay late A business without cash flow can’t pay its bills. It can’t acquire stock, update, upgrade or even settle...Read More
Explaining the explainer video: how to write a good video script Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos They’re either the best thing ever for...Read More
“Apple, meet X Æ A-12.” Why do celebrities’ kids have weird names? Tech entrepreneur Elon Musk and his partner, musician Grimes, recently named their firstborn child X Æ A-12. You can imagine...Read More