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You’re standing in a bar. A saloon-style place. It’s dark. With oak panelling. And sticky counters (you know because you’re resting an elbow on one). The bartender has a grizzled face, with the kind of craters and gullies you could hide secrets in. Behind you, the swing doors flap and their tired hinges creak. You […]

Is swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication? I was all ready to lap up the

My husband is not a morning person. By contrast, my eyes open at 6am – Monday to Sunday – and for several hours I’m like a nagapie (bush baby): wide

I have four mission statements to share with you. Two come from real organisations and two I made up in the shower. Can you guess which are which1? Our mission

Perhaps it’s just me, but the pandemic has affected my ability (and desire) to socialise. I find small talk more difficult, eye contact more intense, and engagement more exhausting. So

I’m not everyone’s cup of tea. (Not even tea is everyone’s cup of tea. I mean, why consider tea in a world where, thank G-d, there’s coffee?) Unsurprisingly, perhaps, some

Yoh. Content gets prettier every day. Back in 2008, when I started blogging, my highest priorities were capital letters, full stops and paragraph spacing. Today, we’re not in Copy Kansas

In 1889, legendary Russian writer Leo Tolstoy said, “It is amazing how complete is the delusion that beauty is goodness” (Kreutzer Sonata). In 2013, a tweeter called @smethanie said, “I

Here are 12+ important things for you to think about — and to mention — when briefing a writer on a writing project First things first: You have to tell

Download Free Handout

Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.

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got 'impostor syndrome'?

Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...

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What's Organic SEO?

Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.

Read about organic SEO

Best. Freebie. Ever.

Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.

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A career In Business Writing

Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)

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A Podcast With Tiffany

Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.

Listen to the Podcast with Tiffany

Copyright vs CopyWrite

In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.

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What Copywriters Do

How much of copywriting is the actual writing? (None of it, for the most part.)

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The Levels of Editing

What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.

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You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.