Want a top writing tip? Let’s start by addressing an epidemic in the world of business writing… These days every email, regardless of content, context or source, is prefaced with the stale opener, ‘I hope you are well’(or its more patronising spinster cousin, ‘Trust this email finds you well.’) But does the sender really hope […]
Why is complaints-handling so important? Here’s some of the latest thinking: By talking back when they believe they have not received their money’s worth, consumers give businesses a chance to
I ‘think exactly like a man’. I’ve been told, with no small measure of patronising surprise, that I’m ‘a good businesswoman’ and a ‘brutal negotiator’. I’ve even been told that,
You know you can come to us for all your corporate copy needs, right? But did you know about our training services? Tiffany Markman offers a broad range of writing
I’m nuts for admitting it in public, that’s for sure. I’ve had responses that range from ‘That’s selfish.’ to ‘That’s cruel!’; from ‘You’ll be sorry when you can’t have more.’
How to Make a Point Without Powerpoint By Douglas Kruger (first published in 2015 by Penguin Books). Douglas Kruger’s How to Make Your Point Without PowerPoint was so insightful that
For me, the proper use of open space in media is like a carb in Sandton: so incredibly rare that when you do encounter it, your mouth drops open in
Dear creatives, communicators, strategists and those working in media, ‘Revert’ is not a synonym for ‘get back to’. It is also not another word for ‘set of changes’. So when
Quick. Without thinking about it too much, what sort of person do you think is statistically most likely to make it as a small business owner or freelancer? Male or
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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