Available at all good bookstores, courtesy of Penguin Books South Africa. “After she threw the baby in, nobody believed me for the longest time. But I kept hearing that splash.” Wouldn’t you chalish [Yiddish, v.: yearn] to read a book that started there? Well, I did. And it was worth it. This, Gin Phillips’ first novel, […]
Available at all good bookstores, courtesy of Penguin Books South Africa. A lot of people have said a lot of things about Kathryn Stockett’s completely brilliant debut novel, The Help;
Available at all good bookstores. Show me a woman who hasn’t been on a diet. (And I’ll beat her to death with a box of Pick ‘n Pay assorted glazed
Available at all good bookstores, courtesy of Penguin Books South Africa. If you love Wally Lamb, Lionel Shriver and Kathryn Stockett, and wish they’d just write faster, dammit, your heart
I love books about cults. The more polygamous marriages, multiple children, bizarre religious practices and outlandish views, the better. I also love novels set in the Amish community, the Mormon
It’s a flimsy premise. A beautiful young girl grows up on the wrong side of the tracks in 1940s South Africa. She moves to big, bold Joburg where an Orange
I’ve said before that I’m not a wild fan of local crime fiction. But Wessel Ebersohn was the writer who converted me, so it’s highly appropriate that I’m reviewing his
This novel is, in a word, dreadful. In fact, the entire time I was reading it, I wondered if it was the writer’s idea of a joke. And then, in
Fiction – supplied by Exclusive Books Elizabeth Gilbert is best known for her 2006 memoir Eat, Pray, Love. That’s what happens when Julia Roberts plays you in the film of
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
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Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
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Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
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What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
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Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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