Although Thomas Christopher Greene has written three award-winning novels, he was new to me when I began reading The Headmaster’s Wife. And I’m so thrilled to have found him, in a world where – so far – I’ve chosen only very few authors whose writing to stalk and obsess over. But – to the novel. Arthur […]
I have always loved books set in Australia. I don’t know why. It’s probably Bryce Courtenay’s doing. And then Paullina Simons’. And now … yup … it’s all down to
So, here it is: the book review I got into trouble for – Oscar: An Accident Waiting to Happen. Tho, admittedly, not half as much trouble as I expected. Barring
In my early years as a Philippa Gregory fan, her books were less about the history and more about the intrigue, the personalities and the drama. But as she has
If you’re a creative, are you feeling or starting to feel the sinister pinch of freelancing in a recession? If so, is there anything you can do about it? A
For me, it’s impossible to think of Betty Ketani’s 1999 murder and the subsequent cover-ups, confessions and court case without two other associations: Alex Eliseev, the Eyewitness News journalist who
You know those feel-good shows that leave you humming as you drive home? That you think about while putting your little ones to bed? That you’re chatting about over dinner,
No idea of money or wastage My five-year-old, like most five-year-olds, has no concept of money – where it comes from, how hard you have to work to get it,
Writing trends? There’s nothing I hate more than Trends pieces at year-end. Except chicken livers. I hate chicken livers. But in the absence of chicken livers and because I wasn’t
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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