I spend 10 hours a day writing and after years of not really knowing how I kept sticky content ideas coming, I reverse-engineered a process that I called the “Micro-Targeting Methodology”. Here’s how it works. We live in a world that’s saturated with noise – and our audiences are experts at zoning out. In this […]
I shared something silly in a LinkedIn post. It was a throwaway nugget, inspired by something a UK radio writer said in passing at a copywriters’ convention. And I didn’t
The first of the grammar rules: Grammar isn’t about rules. When I was 12, I got into trouble for correcting a teacher’s grammar. She wrote “Your late” on the whiteboard,
Sharp-Flow Test Results You’ve completed the Sharp-Flow Test to see how strong your business writing skills are across five dimensions: Sharpness Flow Voice Finish and Impact. Well done! You’ve
Here are 12 slogan writing tips that are intended to make the process a little less painful for you. Remember: slogans may be small but they’re sneaky. They’re tricky to
When it comes to bolstering your social media presence, I suggest learning the lesson of someone we’ll call Daniel. Because his name is Daniel. He’s my husband and he hates
You have completed my Voice Check test to find out how close your company or brand is to a distinctive and recognisable brand voice. Well done! You’ve also received (please
Social media content generation? A pain in the ****, for many people. But it is possible to expend minimal time and attention on your social media content, while still benefitting
Without a very basic social media strategy – ideally, one that extends to an actual schedule – you’re just “spraying and praying”. Not ideal. Here’s a confession you probably weren’t
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
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Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
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How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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