Why use descriptive writing in the first place? Because your readers are busy. Distracted. Overwhelmed with messaging. And it’s incredibly hard for your writing to stand out amidst the clamour and racket. But when you create pictures with words, you help the reader to see and sense what you see and sense. You’re on the […]
My name is Tiffany. This is why it pleases me no end to know that the custom colour — that delicious shade of robin-egg greeny-blue — that is associated with
I went to a school that was, shall we say, lenient in the comportment department. We greeted corridor-strolling teachers with a jaunty high five — or not at all. We
Considering the origins of this activist byword, has it been diluted into mere online slang by mainstream use? Do you consider yourself to be woke? If you do, you probably
What I’m about to say is unlikely to shock you. In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than
The words that accompany your YouTube videos, once you’ve created them*, are a big part of how hard your channel, video and/or YouTube community at large will work for your
Yep. There. I said it. And there are other intellectual snobs who feel the same way. Take Stephen Fry. In this animated YouTube video, Fry presents the opinion that people
If you’re reading this and you’re a creative, odds are you’ve seen a couple of bad briefs in your time — as in, “I dunno. Maybe make it blue? No,
Here’s how to ask veteran or ‘expert’ freelancers for advice. The scenario So, you’re newish to freelancing. You’re about to start, or you’ve started and you’re finding it hard. You
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
Hear Tiffany's story
Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
Learn from Tiffany
Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
Read Tiff's take
© 2026 Tiffany Markman. All rights reserved. | Crafted by Media Rocket