This set of short stories is about three Peters and a lesson in creativity. Spoiler: All three Peters were perfect strangers to me until May 2026. Peter #1 and creativity Peter #1 (Peter J) took me for a spin around the Petronas Towers in Kuala Lumpur, in a teeny tiny Cessna. The kicker? I was […]
Dear reader, let’s talk costing, negotiating what you charge and getting your own damn money… But first: Int’l Women’s Month is a load of bloody nonsense – especially now, as
Generational labels have annoyed me for years. In fact, every time I see South Africans casually sorted into “Boomers”, “Millennials” or “Gen Z”, I get the ick. We treat these
If your audience is doom-scrolling, is your content marketing helping or hindering? And if your audience is saturated with existential dread, how can you deliver something steadying? At the moment,
If your marketing feels worse lately, the fix is likely to be better briefing, which requires better thinking from you. The prevailing complaint goes like this: “AI is flooding the
Because storytelling is something I love, there are three stories that I tell often. One is about the time I ate a whole chilli in Delhi, India – thinking it
Story 1: Green beans in Delhi This one is a Daddy-sized story. I’d been on planes and in airports for a full day and I was shattered. I was also
Let me tell you something about SCAMPERing. There’s nothing like arriving in a foreign country after 17 hours of travel, fiiiinally dragging your suitcase into your hotel room… and realising
I spend 10 hours a day writing and after years of not really knowing how I kept sticky content ideas coming, I reverse-engineered a process that I called the “Micro-Targeting
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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