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I recently wrote an article for Elle magazine*, on busyness. That, in itself, is ironic. I’m the queen of not taking my own advice. Since starting this post, I’ve thought: “I wonder if anyone liked my last Facebook pic. Better check, because there could be something urgent I need to know about. Nope? Okay, Twitter…” […]

Howzit. This will soon be a place where you can read past newsletters from Tiffany Markman – either because there’s something specific you’d like to know or because you want

As a mom, I’m always juggling multiple balls. Stress ball. Stabiliser ball. Beach ball. Tennis ball. Ha ha. But seriously, I can’t think of any time in my life that’s

Sometimes being perfect is difficult. Especially when you’re burdened with a ‘name’ in a particular industry – like digital. You need to offload some of that excellence because, poor you,

If I had R100 for every meeting I sat in where loads of ‘decisions’ were made but nothing actually got done and nobody was held accountable, I’d be too rich

Hello freelancers. This month’s The Stable Door column has a slightly different format – it’s a slide show. Now, most of you are probably already using social media in some

We spend WHAT on our kid?!? In response to last month’s article on grocery spend, I was referred to a website called ‘Free Our Kids – The toddler and me

‘Yikes!’ My husband stared at his (colour-coded) spreadsheet in horror, shocked at what we averaged last year in monthly grocery spend. For us, ‘groceries’ includes consumables like nappies, household products,

Yikes. Online media. It’s a little like a noisy bar where all of the cool people hang out but everyone talks at once. Loudly. So, how do you make yourself

B2B Copywriting Specialist

Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.

Hear Tiffany's story

Keep Communication Human

Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.

Learn from Tiffany

Writing Content Marketing

Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.

Write better articles

Social Media for Companies

Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.

Master social media

Take Better Briefs

When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.

Learn from Tiffany

Running a Freelance Business

Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.

Get expert advice

How to Prompt AI

If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.

Get started with AI

What Copywriters Do

What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.

Learn about copywriting

Tiffany's #WritersBlock Column

Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.

Read Tiff's take

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You’re one email address away from this free download.

You’re one email address away from this free download.

You’re one email address away from this free download.