I generated some buzz on Twitter a while back with my ‘Hi Tiffany’ series of tweets. Largely tongue-in-cheek, they dealt with bizarre client requests, strange foibles and inexplicable confusions (and before you ask, they were based on my dealings with only 5{7aef4e5c6853be3cc4d057a807069aa9f2ae8fd184061eb63ea53e14fedec9bd} of my client base; the other 95{7aef4e5c6853be3cc4d057a807069aa9f2ae8fd184061eb63ea53e14fedec9bd} is usually absolutely fantastic to work […]
I say ‘reality TV’. You think of several good-looking people eating earthworms for money, a family of motorbike manufacturers fighting with each other, a chubby guy baking multi-storey cakes, or
Because sometimes specificity means life or death. My grandmother was a remarkable woman. Outspoken. Opinionated. She did yoga years before it was chic. She grew bean sprouts in jars under
Good style and tone can have a dramatic effect on your copy. Voice, style and tone are to writers as fabric, stitches and scissors are to clothing designers. And, like
Perhaps the first step in learning to run a small business is this: don’t whine. It helps no-one. And yet, if you put four freelancers or small business owners in
“I need more info.” Sometimes clients have the best intentions. They have the work. They have the money to pay for it. And they want a professional. The only problem?
The first step to writing good digital copy is knowing what ‘good’ looks like. Because: it’s changed over the last several years. To illustrate, when I started copywriting 15 years
Most people are good (and intend to pay). I used to think that everyone was out to screw me. That they would take my work and simply not pay if
Wanting to get the best insights from some of the best SA freelancers, I put this one out to my community of freelance colleagues, asking: ‘What’s the one thing you
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
Hear Tiffany's story
Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
Learn from Tiffany
Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
Get expert advice
If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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