Starting next week, I’ll be writing columns every so often for Freelancentral, the freelance talent portal. Titled ‘The Stable Door’, my series of articles will deal with issues of interest to freelancers and those who employ them. They’ll also be posted on this blog once they’re up, for your delight, edification and (possibly) occasional venom. […]
The new and improved menu of training courses and workshops that I put together for 2010 has been recommended by www.bizcommunity.com, in its article entitled, ‘Writing skills get business going‘.
My collection of quotes Here’s a collection of words of wisdom in the form of quotes by wise people. They span a range of topics relating to writing, editing, creativity,
APPEARANCES in 2009 * I spoke at Eskom‘s annual stakeholder conference in October 2009, on the topic of ‘Powerful Business Writing’. The audience, despite the prevailing national climate at the
ARTICLE IN RESELLER NEWS Reseller News, a magazine published exclusively for the retail industry, re-printed an article I initially wrote for www.bizcommunity.com, entitled ‘Talking to your target market: 9 industry
Here are the answers to some of the language and related questions I am regularly asked by clients, colleagues and the public: Q: Please tell me if the use of
THE ONE ABOUT GETTING PEOPLE’S MONEY So, everyone hates writing proposals. It’s a hard job, a scary job, sometimes even a thankless job, but someone’s gotta do it. If you’re
Every type of project Copywriters and editors work on all kinds of projects, from corporate profiles to CVs, newsletters to websites, textbooks to brochures. Whether you’re a large corporation, a
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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