Freelancers spend a lot of time on social media. And why not? The soloist work-day can get lonely and there’s a lot of cool stuff to be learned, inspired and investigated online. But freelancers are often plagued by one of the down-sides of a working life lived online – trolls. So let’s look at three […]
I once made myself a coffee, responded to an email, and brushed my daughter’s hair, all while ‘watching’ an online presentation. I’m not proud. And I’m not alone. Then again,
6 tips for achieving better search traffic to your website A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said, “SEO writing has
A look at how book publishing could be changing in the age of digital The ‘epidemic of digital’. The ‘plague of streaming’. The ‘death of print’. The ‘end of the
A business without cash flow can’t pay its bills. It can’t acquire stock, update, upgrade or even settle monthly salary commitments. In precisely the same way, albeit on a smaller
I say ‘reality TV’. You think of… fit families hopping from pillar to post to avoid a sea of bright red lava… Zac Efron roughing it and breaking the Internet…
Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos They’re either the best thing ever for your product, service or brand, helping you to unpack what you
Tech entrepreneur Elon Musk and his partner, musician Grimes, recently named their firstborn child X Æ A-12. You can imagine the backlash. Maybe they’ll replace it with something a little
“Make me a thought leader,” they say. Why you should try, how to get started and how to stand out If I look back on the last two years and
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
Write better articles
Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
Learn from Tiffany
Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
Get started with AI
What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
Learn about copywriting
Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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