So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form copy’ means 200 words and ‘short form’ means 5 words. The problem is, so much of it is still boring. […]
Updated: 27 Feb 2025 For clients, customers, intermediaries and colleagues who wonder whether and how I work with AI models, here is my AI policy. Comments, questions and, of course,
If you’re working with a copywriter for the first time, or after a while, here is a set of basic FAQs to equip, inform and empower you. Why do
Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best possible results. I hate social
Here’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping on the job” didn’t test well with stakeholders.
If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at
Considering the impact of the “civilian professional” speaker In a world coming to grips with the content and ‘insights’ of non-human entities, do we as speakers still have real value
It was with no small measure of trepidation that I rsvp’ed for Dr John Demartini’s talk on achieving financial freedom. For one thing, it was in the evening – ruling
In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and communicators, we operate in a world of
Meet Tiffany Markman, the B2B copywriter who turned a 500-rand business consultation into 20 years of award-winning independence. Explore how she navigates the entrepreneurial journey using corporate expertise and a vital brains trust. Gain essential insights on future-proofing your career by mastering the nuance and vulnerability that AI can't replicate.
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Finding it hard to write and brand yourself in a way that reflects who you are? As we rely more on AI, it's crucial to keep our communication human. Tiffany Markman shares her tips. You'll also find out how she defines her work, some unusual details about the way she operates, the YouTube clips she's loving and why you don’t need two spaces after a full stop.
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Writing content marketing articles for your brand or business can often feel like pulling teeth – except you’re the dentist and the patient. Tiffany Markman teaches HOW to transform your insights into income, using her 5 tips for crafting articles: 1. PUSH, 2. PARK, 3. PROPEL, 4. PERSIST and 5. PURPOSE.
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Do you wrestle with finding ways to give your readers VALUE? Here's the thing: Your organisation's social media content – across all platforms – must either share things that no-one else is saying, or share things that are being said elsewhere, but in a completely different way. Here's Tiffany Markman's explanation of what to do.
Master social media
When you take a rock-solid brief from a client, the success of your output doesn’t depend on your clients — some of whom are inexperienced when it comes to using creatives (and can’t give briefs because they don’t know how to, which isn’t their fault) or don’t know what they want and couldn’t give a good brief, even if they did know how to. Your success depends on YOU. Here's what you need to know, from Tiffany Markman.
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Tiffany Markman offers insights on storytelling, suggesting that effective messaging often involves a micro-focus on small, relatable details rather than broad statistics. She explains four creativity-boosting competencies derived from psychological research and shares practical freelancing advice relating to professional systems, financial literacy and maintaining an emergency fund.
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If you write for a living, price thinking work, manage brand voice, lead teams, or rely on language to persuade, reassure or explain, this 33-minute webinar recording from Tiffany Markman will sharpen how (and when) you use generative AI. She also explains the Human → AI → Human loop that she uses in her professional copywriting work.
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What's copywriting? Essentially, it's the creation of strategic written content for diverse platforms like social media, billboards, and television. Corporate copywriter Tiffany Markman unpacks the mindset, skills, study requirements and expectations involved in becoming a copywriter; specifically, a corporate copywriter. Find out what's involved.
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Find out about the evolving landscape of copywriting and marketing. Tiffany Markman addresses practical challenges in the industry, such as the inefficiency of automated drafts and the need for precise briefing. Her writing explores the nuances of business communication, ranging from the psychological effect of specific language choices to strategies for social media virality.
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