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Q: When working on documents I currently use two spaces after a full stop and one after a comma – is this incorrect or is it acceptable? A: Current global best practice is one space across the board – after a full stop (period) and after general in-text punctuation. Contemporary word processing does things so […]

Because I specialise in sales copywriting, and not sales, I don’t usually include sales articles on this blog. But…I sell myself. So I agree with what Jacques de Villiers proposes

I’m sure you’ll agree that some of the things people do via e-mail makes them look deeply stupid. And I’m sure you’ll nod your head sagely when I say that

There’ve been two biggies lately: the Social Media and PR Summit in October 2010 and the Heavy Chefs Johannesburg session in November 2010. My content for both was pretty similar:

Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re

So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More

Note: The below list is ‘expenditure incurred in the production of income’. It is not exhaustive. Add to it. Overhead expenses Accounting fees Advertising Bank charges Books (research-related) Casual wages

So, this is a bit belated, but there you go. (The World Cup got in the way. Blame Fifa.) I’m chuffed not only to be a Gauteng representative on the

My ‘Stable Door’ column for Freelancentral began with an open stable door and the freelancer (a.k.a the horse) escaping into an unfettered freelance life. Its first piece addressed the different

Download Free Handout

Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.

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got 'impostor syndrome'?

Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...

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What's Organic SEO?

Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.

Read about organic SEO

Best. Freebie. Ever.

Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.

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A career In Business Writing

Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)

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A Podcast With Tiffany

Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.

Listen to the Podcast with Tiffany

Copyright vs CopyWrite

In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.

Watch a quick Video

What Copywriters Do

How much of copywriting is the actual writing? (None of it, for the most part.)

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The Levels of Editing

What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.

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You’re one email address away from this free download.

You’re one email address away from this free download.