Generational labels have annoyed me for years. In fact, every time I see South Africans casually sorted into “Boomers”, “Millennials” or “Gen Z”, I get the ick. We treat these categories as if they describe people here with the same accuracy they claim elsewhere. Nah. What we’ve actually done is borrow a framework built for […]
If your audience is doom-scrolling, is your content marketing helping or hindering? And if your audience is saturated with existential dread, how can you deliver something steadying? At the moment,
If your marketing feels worse lately, the fix is likely to be better briefing, which requires better thinking from you. The prevailing complaint goes like this: “AI is flooding the
Because storytelling is something I love, there are three stories that I tell often. One is about the time I ate a whole chilli in Delhi, India – thinking it
Story 1: Green beans in Delhi This one is a Daddy-sized story. I’d been on planes and in airports for a full day and I was shattered. I was also
Let me tell you something about SCAMPERing. There’s nothing like arriving in a foreign country after 17 hours of travel, fiiiinally dragging your suitcase into your hotel room… and realising
I spend 10 hours a day writing and after years of not really knowing how I kept sticky content ideas coming, I reverse-engineered a process that I called the “Micro-Targeting
I shared something silly in a LinkedIn post. It was a throwaway nugget, inspired by something a UK radio writer said in passing at a copywriters’ convention. And I didn’t
The first of the grammar rules: Grammar isn’t about rules. When I was 12, I got into trouble for correcting a teacher’s grammar. She wrote “Your late” on the whiteboard,
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
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Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
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Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
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How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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