Punctuation question: Achilles’ or Achilles’s? Jacques’s question: Please help me with a punctuation question. I keep seeing Achilles’ Heel on the web. I’m convinced it must be Achilles’s heel because…
I’ve got a language question. I have a language question, Tiffany. In short, I would appreciate it if you could settle a dispute I am having with my colleagues, over…
Copywriting? So much more than writing. Contrary to what you might believe, not even half of the copywriting job is the actual writing. If I were forced to apply a…
Stan Carey, on his superlative Sentence First blog, addresses this issue. I can’t improve on what he’s said and how he’s said it, so here’s a taste – followed by…
1. Most people are inherently nice. Trustworthy. Sensible. And intelligent. A very small percentage of the client population is made up of utter plonkers – but they do help…
So you want to start a freelance business. Or, you’ve started one, and you want to formalise or clarify your offering in your mind (or for the bank). It’s time…
I say ‘reality TV’. You think of several good-looking people eating earthworms for money, a family of motorbike manufacturers fighting with each other, a chubby guy baking multi-storey cakes, or…
So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More…
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across…