Book Review: Become a Better Writer Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In...
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How to create writing that’s ‘you’ I’m not everyone’s cup of tea. (Not even tea is everyone’s cup of tea. I mean, why consider tea in a world where, thank...
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The art of slogan writing: why you can’t ‘Just Do It’ I’ve been writing professionally for quite a long time now. 16 years. And in that time, I’ve been asked...
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All eyeballs stop at numbers: How to give numbers more power in your writing I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion...
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Punctuation question: Achilles’ or Achilles’s? Jacques’s question: Please help me with a punctuation question. I keep seeing Achilles’ Heel on the web. I’m convinced it must be Achilles’s heel because…
I’ve got a language question. I have a language question, Tiffany. In short, I would appreciate it if you could settle a dispute I am having with my colleagues, over…
Here’s some info on better blog posts that may, effectively, take food from my five-year-old’s mouth. No, I’m not kidding. What follows could actually lessen the work I get, by giving you…
So, why use simple words? Yesterday I interviewed a very long-winded source for a white paper I’m writing on Disruptive Digital Technologies. And I realised something interesting about the words…
“Business writing tips? Why? I’m a business-person. A busy one. My writing doesn’t matter.” Er, it does. Your writing matters, no matter how busy you are, because every manifestation of your…
The first step to writing good digital copy is knowing what ‘good’ looks like. Because: it’s changed over the last several years. To illustrate, when I started copywriting 15 years…
