Book Review: Become a Better Writer Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In...
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Want a top writing tip? Let’s start by addressing an epidemic in the world of business writing… These days every email, regardless of content, context or source, is prefaced with…
“Business writing tips? Why? I’m a business-person. A busy one. My writing doesn’t matter.” Er, it does. Your writing matters, no matter how busy you are, because every manifestation of your…
The first step to writing good digital copy is knowing what ‘good’ looks like. Because: it’s changed over the last several years. To illustrate, when I started copywriting 15 years…
