Book Review: Become a Better Writer Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In...
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Punctuation question: Achilles’ or Achilles’s? Jacques’s question: Please help me with a punctuation question. I keep seeing Achilles’ Heel on the web. I’m convinced it must be Achilles’s heel because…
I’ve got a language question. I have a language question, Tiffany. In short, I would appreciate it if you could settle a dispute I am having with my colleagues, over…
Because I specialise in sales copywriting, and not sales, I don’t usually include sales articles on this blog. But…I sell myself. So I agree with what Jacques de Villiers proposes in…
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re…
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