Confession: Around five years ago, I did not write optimal SEO website copy. It was crap. My professional life was largely dominated by creating web copy that I really, really…
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This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional…
Because I specialise in sales copywriting, and not sales, I don’t usually include sales articles on this blog. But…I sell myself. So I agree with what Jacques de Villiers proposes in…
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across…
