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So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form copy’ means 200 words and ‘short form’ means 5 words. The problem is, so much of it is still boring. […]
For clients, customers, intermediaries, colleagues and other contacts who may wonder how I work with AI… My AI policy for client writing I specialise in writing copy, content and
If you’re working with a copywriter for the first time, or after a while, here is a set of basic FAQs to equip, inform and empower you. Why do
Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best possible results. I hate social
Here’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping on the job” didn’t test well with stakeholders.
If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at
Considering the impact of the “civilian professional” speaker In a world coming to grips with the content and ‘insights’ of non-human entities, do we as speakers still have real value
It was with no small measure of trepidation that I rsvp’ed for Dr John Demartini’s talk on achieving financial freedom. For one thing, it was in the evening – ruling
In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and communicators, we operate in a world of
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
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How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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