What’s YOUR problem? Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I...
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Book Review: Become a Better Writer Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In...
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5 design elements for writers to consider Yoh. Content gets prettier every day. Back in 2008, when I started blogging, my highest priorities were capital letters, full stops and paragraph...
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All eyeballs stop at numbers: How to give numbers more power in your writing I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion...
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To emoji or not to emoji? You should know, to start with, that I’m a hard-ass about most things when it comes to business writing: • The phrase “I trust this...
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How to write your company’s mission and vision statements, sort ofBecause they don't need to be dreadful. Not anymore. I was all set to pen a scathing indictment of mission...
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Being a freelancer: 5 things that continually surprise meClue: Being a freelancer isn't always what we think it'll be. Most people are good people (who intend to pay). I used...
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Punctuation question: Achilles’ or Achilles’s? Jacques’s question: Please help me with a punctuation question. I keep seeing Achilles’ Heel on the web. I’m convinced it must be Achilles’s heel because…
I’ve got a language question. I have a language question, Tiffany. In short, I would appreciate it if you could settle a dispute I am having with my colleagues, over…
Confession: Around five years ago, I did not write optimal SEO website copy. It was crap. My professional life was largely dominated by creating web copy that I really, really…
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