What’s YOUR problem? Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I...
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The “Give Away Your Clever” approach to content marketing A few years ago, if I'd used this article to advise you of the ideal tone for content marketing, I'd have...
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Sh*t out of ideas for content marketing? Sh*t out of ideas for content marketing? Sick of your usual methods? Unsure where to start to generate some fresh nuggets or new...
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Hey, content marketing people! A tire company has the world’s best restaurant guide. Seriously. That’s content marketing. One of the most effective rules of content marketing, at least for me, is telling…
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