Yikes. It’s back. We thought we’d got off reasonably scot-free, but the ‘second’ recession (the one they’re calling the ‘double-dip’) is here. And it’s being used as an excuse, far…
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This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional…
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re…
Aaaand… it’s up! My latest Bizcommunity article, entitled ‘Get the most out of your freelance copywriter or editor‘ went live today. It deals with teaching clients how we work and…
