There’ve been two biggies lately: the Social Media and PR Summit in October 2010 and the Heavy Chefs Johannesburg session in November 2010. My content for both was pretty similar: ‘How to write for engagement with social media audiences’.

In short, I looked at keeping messages short and tight, producing content of real measurable value, hitting the appropriate tone and taking all the time there is available to proof, proof and proof. A more detailed content overview is available on the Facebook page for Tiffany Markman Copywriting, Editing & Corporate Training, but you can also feel free to check out the Heavy Chefs website and Scaffy’s blog, for a little more insight.