Focused on copy for online and digital elements, I’m very aware of the need for engagement, conversion and ROI. I ask a lot of questions, to uncover readers’ problems or challenges, before writing anything.
Let’s say you need copy, content or direction, but you could also benefit from honest, easy-to-follow advice from someone who’s been doing this for almost 20 years.
You want your copywriting work done right, on deadline and within budget. And you need all the latest best practices identified and adhered to.
Or maybe you’ve had mediocre copy before and it’s time to turn to a professional writer you can rely on, to deliver a specific tone, style or brand voice.
You can’t throw words onto a screen (or get AI to hallucinate some for you) and expect your website to deliver. Web copy needs strategy, structure, personality, an understanding of user behaviour, SEO… and style!
Emailers, sales letters, banner ads, conversion copy for paid campaigns – each of these types of digital media has its own parameters, requirements and idiosyncrasies. And best practice is constantly evolving.
Never write marketing collateral yourself – or get your cousin’s clever daughter to write it for you. You’re too close and your cousin’s daughter has no idea what your prospects need to consider you credible.
Here’s the thing: It’s harder to create a powerful 30-second radio commercial than a brilliant 900-word thought leadership article. And corporate videos live or die based on the script. So please don’t skimp.
As a rule, you probably shouldn’t trust free advice. Except for this.
Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words or so. Now ‘long form
For clients, customers, intermediaries, colleagues and other contacts who may wonder how I work with AI… My AI policy for client writing I specialise in writing copy, content and communication that is original. I’m
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
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