DON’T PICK THE LOW-HANGING FRUIT In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and communicators, we...
Read More
Use microcopy to remove customer friction “Click here”— the two most common words on the internet, second only to “Buy now”. Here’s the problem, though: Online consumers have evolved. Our...
Read More
How to be a better speaker, so you can become a thought leader Want to be a better speaker? If you do, read on please. A weird thing has started...
Read More
A freelancer’s mini-guide to taking a good brief If you’re reading this and you’re a creative, odds are you’ve seen a couple of bad briefs in your time — as...
Read More
How to write email subject lines It’ll come as no surprise to you, I imagine, that the word “free” in an email subject line doesn’t convert all that well. I...
Read More
Multi-tasking is not a strength. I don’t believe in Women’s Day. But that’s an article for another time. What I do believe in, however, is that women (men too, but...
Read More
Need to say “No”? Have a sandwich. As service professionals, we're programmed to say "Yes" to pretty much everything. This isn’t a bad thing when we're first starting out and it...
Read More
A communication lesson from Dr Seuss Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t. Take Dr Seuss. Challenged by...
Read More
You know you’re a small business owner when …. You know you’re a small business owner when… Losing an unsaved (or insufficiently saved) document can rapidly ready you for a...
Read More
Should freelancers chase up client leads? If you’re a freelancer, should you chase up your ‘cold call’ emails to client leads? Here I mean your emails of enquiry, letters of...
Read More
Bizcommunity
- It’s a dirty job, but someone has to do it... eVOD releases new movie drama
- Joe Public awarded overall Agency of the Year at the 2023 Financial Mail AdFocus Awards
- Of Soul & Joy team up with CinemaTAKE to take African creativity to Cinéma Cent Ans De Jeunesse
- Beast Philanthropy wins at 8th Annual Shorty Impact Awards in Los Angeles
- Ornico celebrates win at the Global AMEC Awards 2023