Brand values are boring – and what to do about it Here’s a joke: Why did the company change one of its values to "Productivity above all else"? Because “Widespread...
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How to write really good AI prompts If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d...
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The training guide to brand voice You’re standing in a bar. A saloon-style place. It’s dark. With oak panelling. And sticky counters (you know because you’re resting an elbow on...
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FOR F***’S SAKE Is swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication? I was all ready to...
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“Dear Sirs”? In 2021? Nope. Here are the alternatives. A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own...
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How to use writing to create pictures in the reader’s mind Why use descriptive writing in the first place? Because your readers are busy. Distracted. Overwhelmed with messaging. And it’s...
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More important things in writing than flawless grammar? Yep. There. I said it. And there are other intellectual snobs who feel the same way. Take Stephen Fry. In this animated YouTube...
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How to write email subject lines It’ll come as no surprise to you, I imagine, that the word “free” in an email subject line doesn’t convert all that well. I...
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Need to say “No”? Have a sandwich. As service professionals, we're programmed to say "Yes" to pretty much everything. This isn’t a bad thing when we're first starting out and it...
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A communication lesson from Dr Seuss Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t. Take Dr Seuss. Challenged by...
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