Social media survival strategy Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best possible...
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Brand values are boring – and what to do about it Here’s a joke: Why did the company change one of its values to "Productivity above all else"? Because “Widespread...
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How to write really good AI prompts If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d...
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Humans who speak Considering the impact of the “civilian professional” speaker In a world coming to grips with the content and ‘insights’ of non-human entities, do we as speakers still...
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Financial freedom for parents (is that even a thing?) It was with no small measure of trepidation that I rsvp’ed for Dr John Demartini’s talk on achieving financial freedom. For...
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DON’T PICK THE LOW-HANGING FRUIT In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and communicators, we...
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Use microcopy to remove customer friction “Click here”— the two most common words on the internet, second only to “Buy now”. Here’s the problem, though: Online consumers have evolved. Our...
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Which competencies are most important for creative expression? Ever wondered how you can boost your own creative output? (I have.) Keen to know why you should capture even your shittiest...
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Befuddled by the singular they? This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the...
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What’s YOUR problem? Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I...
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