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Social media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while still benefitting. Whether you’re after more exposure, more work, or more money, success begins with your social media platform choice. You need not be everywhere. It’s not an […]
So… Why the fuss about non-boring digital copywriting? When I started copywriting almost 20 years ago, ‘long form copy’ meant up to 1000 words. ‘Short form copy’ meant 300 words
Updated: 27 Feb 2025 For clients, customers, intermediaries and colleagues who wonder whether and how I work with AI models, here is my AI policy. Comments, questions and, of course,
If you’re working with a copywriter for the first time, or after a while, here is a set of basic FAQs to equip, inform and empower you. Why do
Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best possible results. I hate social
Here’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping on the job” didn’t test well with stakeholders.
If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at
Considering the impact of the “civilian professional” speaker In a world coming to grips with the content and ‘insights’ of non-human entities, do we as speakers still have real value
It was with no small measure of trepidation that I rsvp’ed for Dr John Demartini’s talk on achieving financial freedom. For one thing, it was in the evening – ruling
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
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Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
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How much of copywriting is the actual writing? (None of it, for the most part.)
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What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
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