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Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

Which competencies are most important for creative expression?

Which competencies are most important for creative expression? Ever wondered how you can boost your own creative output? (I have.) Keen to know why you should capture even your shittiest...

Tiffany Markman In Articles, Blog, Reviews, Words of Wisdom

WHAT’S THE SWEET SPOT, SPEAKER?

WHAT’S THE SWEET SPOT, SPEAKER? I sat on the floor. The carpet-free, rug-free, furniture-free floor of my recently renovated home office. It was 9 degrees in Johannesburg, so the cold...

Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

Befuddled by the singular they?

Befuddled by the singular they? This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the...

Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

What’s YOUR problem?

What’s YOUR problem? Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I...

Tiffany Markman In Articles, Blog, Reviews

Book review: DANGEROUS by Erik Kruger

Book review: DANGEROUS by Erik Kruger I review books. Although I don't identify as a full-time book reviewer, I do read a lot. Like, a lot, a lot. And when...

Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

The Email Subject Line: The Window to the Soul?

The Email Subject Line: The Window to the Soul? Let’s pretend you’re standing in a bar. It’s buzzing. You look your absolute best. You flick your eyes across the room,...

Tiffany Markman In Articles, Blog, Copywriting, Freelancing, Words of Wisdom, Writing Tips

The “Give Away Your Clever” approach to content marketing

The “Give Away Your Clever” approach to content marketing A few years ago, if I'd used this article to advise you of the ideal tone for content marketing, I'd have...

Tiffany Markman In Articles, Blog, Copywriting, Reviews, Writing Tips

BOOK REVIEW: Become a Better Writer

Book Review: Become a Better Writer Any book that contains the following paragraph pretty much has my vote: “Like electricity, paragraphs are often taken for granted until they’re absent.” In...

Tiffany Markman In Articles, Blog, Copywriting, Language, Words of Wisdom, Writing Tips

The training guide to brand voice

The training guide to brand voice You’re standing in a bar. A saloon-style place. It’s dark. With oak panelling. And sticky counters (you know because you’re resting an elbow on...

Tiffany Markman In Articles, Blog, Language, Words of Wisdom, Writing Tips

FOR F***’S SAKE

FOR F***’S SAKE Is swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication? I was all ready to...

Here I write about copywriting, language, communication, and areas of interest relating to my industry, like design, digital, and running a freelance copywriting business.

Which competencies are most important for creative expression?

WHAT’S THE SWEET SPOT, SPEAKER?

Befuddled by the singular they?

What’s YOUR problem?

Book review: DANGEROUS by Erik Kruger

The Email Subject Line: The Window to the Soul?

The “Give Away Your Clever” approach to content marketing

BOOK REVIEW: Become a Better Writer

The training guide to brand voice

FOR F***’S SAKE

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