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Confession: Around five years ago, I did not write optimal SEO website copy. It was crap. My professional life was largely dominated by creating web copy that I really, really disliked, but that got the job done really, really well. It was peppered with synonyms, keywords, and cautious-but-very-deliberate repetition. It wasn’t link-bait, but it wasn’t […]
Language lessons from The Donald. Sort of. Language lessons? From Donald Trump? Yup. The uninvited guest at the 2016 election has taken everything we thought we knew about running in
Here’s some info on better blog posts that may, effectively, take food from my five-year-old’s mouth. No, I’m not kidding. What follows could actually lessen the work I get, by giving you
So, why use simple words? Yesterday I interviewed a very long-winded source for a white paper I’m writing on Disruptive Digital Technologies. And I realised something interesting about the words
Copywriting? So much more than writing. Contrary to what you might believe, not even half of the copywriting job is the actual writing. If I were forced to apply a
As I began to page through this book, I kept having to stop and verbalise out loud how much I wish we’d had a copy when I started to experience
There’s a lot of contention in the mommy community. Breast-feeders vs bottle-feeders. C-sectioners vs natural-birthers. But perhaps the biggest chasm, and the one we tend to get tense about, is:
About 5 years ago I took my daughter to a park. She was unusually clean (it was 3pm on a Sunday), beautifully dressed and without her dummy. So it was a magnificent
I almost said No. Write an article on ‘how to keep romance alive with kids around’? Me? Oy. I asked my husband (vaguely hoping he’d agree to write the article),
Here’s the extra handout I promised in my recent presentation. I hope it adds enormous value.
Yes please to the handout!
Here are the slides I use in my live webinar, “Un-Installing Impostor Syndrome”, which covers 11 ways to eliminate your ‘fraudy feelings’...
Download Impostor PDF
Here’s how to write for organic, intent-based and most of all, user-orientated search engine optimisation.
Read about organic SEO
Get my exclusive webinar recording on ‘Putting your network to work’, AKA leveraging social media to promote your specialist brand.
Watch the webinar now
Here’s what you need to know if you want to be a professional copywriter (specifically, one who makes a really good living.)
Watch the interview now
Here’s me on retainers vs project work, niching, and other aspects of the business of freelancing.
Listen to the Podcast with Tiffany
In business writing, what’s the difference between copywriting and copyright? Allow me to clarify.
Watch a quick Video
How much of copywriting is the actual writing? (None of it, for the most part.)
Watch a quick Video
What’s the difference between proof-reading, copy editing & re-writing? Here’s my take on it, in detail.
Get a Breakdown
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