On this blog you’ll also find occasional book, theatre and film reviews; columns I’ve written for various publications and websites; and the odd rant. Enjoy.
This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional…
Because I specialise in sales copywriting, and not sales, I don’t usually include sales articles on this blog. But…I sell myself. So I agree with what Jacques de Villiers proposes in…
My ‘Stable Door’ column for Freelancentral began with an open stable door and the freelancer (a.k.a the horse) escaping into an unfettered freelance life. Its first piece addressed the different…
My article on ‘Getting the most from a freelance copywriter or editor‘ sparked lots of comments, but the majority came from freelancers with payment questions. So Jo Duxbury (of Freelancentral and Peppermint…
Aaaand… it’s up! My latest Bizcommunity article, entitled ‘Get the most out of your freelance copywriter or editor‘ went live today. It deals with teaching clients how we work and…
As a former lecturer at Boston Business College Randburg (1999), on the topics of business English, journalism, PR and customer service, I was super-chuffed today when the HOD of Media…
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